Overview
In our world, diversity and inclusion are not solitary endeavours – they are values embraced collectively. The lively app thrives on the principle of conscious group effort, inspiring collaboration and ensuring every individual contributes to the journey towards a more inclusive workplace.
The problem
Delving into the initial analytics, an intriguing insight has come to light: the app witnesses a notable dip in user engagement during the crucial onboarding phase. This initial interaction serves as the gateway to the app, shaping the entire user experience. Unravelling the mysteries of this pivotal moment would unlock the key to capturing and sustaining user interest, creating a seamless journey that resonates with users from the very start.
Identifying the issue of users abandoning the app before completing the onboarding process marks a crucial step in optimizing user experience.
The reasons for this abandonment are multifaceted, encompassing factors such as the perceived complexity of the onboarding steps, a lack of clarity in guiding users through the process, or simply the burden of a cumbersome procedure.
This acknowledgement underscores the significance of delving into user feedback and analytics to pinpoint the specific pain points within the onboarding journey.
After deeper examination it became evident that the original onboarding process was inherently lengthy, contributing to user disengagement and the UI was no longer consistent with the platform changes in itself.
Video of the original onboarding process
A snippet of the original onboarding process demonstrating lengthy steps
To ensure GDPR compliance, blocks of text containing consent information must be easily accessible to users. While I initially appreciated the approach of presenting this content during the onboarding process to make it visible, the excessive number of clicks required for users to navigate through the text was leading to a decline in user engagement.
Solution
Addressing the issues pointed out above required a comprehensive approach. Streamlining the onboarding process to minimize complexity and enhance clarity was imperative. This involved revaluating each step to ensure it serves a clear purpose and contributes meaningfully to users' understanding of the app's functionality.
Simultaneously, a revamp of the UI to align with recent platform changes was essential for creating a comprehensive and visually cohesive user experience. This dual strategy aimed not only to retain users through the onboarding phase but also to establish a positive first impression that resonates throughout their interaction with the application.
As seen above, by implementing this new approach, the once extensive 13-step procedure was condensed into a remarkably efficient sequence of merely 4 steps. This significant reduction in user interactions not only simplifies the onboarding journey but also contributes to a more seamless and user-friendly experience.
Crucially, the commitment to GDPR compliance remains unwavering. To accommodate users keen on exploring comprehensive details regarding acceptance terms and conditions, privacy policies, cookies notices, and other pertinent information, redirecting links were incorporated into the process. These links serve as gateways for those seeking in-depth insights, ensuring that the necessary legal and informational aspects are readily available to users who wish to delve deeper into the intricacies of the app policies. This harmonious blend of simplicity and compliance underscores the dedication to enhancing user experience while upholding the highest standards of regulatory requirements.
Video of new onboarding process
